Ep. 1 - Unlocking the Secrets of Retail Tenant Rep with Jason Baker

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Join us for an insightful conversation with Jason Baker, co-founder and principal of Baker Katz, where we explore his remarkable 25-year career dedicated to the Houston retail market. Listen in as Jason shares his personal journey, from growing up in a real estate family to becoming a leader tenant rep. He gives us a behind-the-scenes look at his role, the importance of a good partnership in the industry, and sprinkles in some wisdom he has gathered over the years.

We continue our discussion by focusing on the changing landscape of the retail industry and the evolving role of tenant rep brokers. Find out why the customer experience is now more crucial than ever and how retailers are adapting to the current market. Jason shares insights on how brokers can control the things they can produce hard-to-find information and the importance of representing the brand well.

Finally, we explore the significance of omni-channel retailing in the post-COVID era and discuss strategies for finding suitable commercial spaces in the competitive Houston market. We discuss the lessons learned from the pandemic, the value of relationship building in commercial real estate, and the critical role of omni channel presence. Jason also shares the four habits his father taught him that he believes are instrumental to success in this industry. This episode is a goldmine of information for anyone interested in commercial real estate or retail strategies.


▶️ If you're interested in learning more about Jason, check out the following links:
▶ LinkedIn: https://www.linkedin.com/in/jason-s-baker/
▶ Website: https://bakerkatz.com/
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Creators and Guests

Samy Soussan
Host
Samy Soussan
Connector in Chief and Founder of The CRE Connection Podcast | Madison Title, Business Development
Jason Baker
Guest
Jason Baker
Utilizing more than 25 years of experience in the Houston retail market, Jason leads the Baker Katz tenant representation team, with a goal of providing clients with unmatched market knowledge and strategic consultation. He has worked with some of the most notable retail brands in the country, including Texas Children’s Hospital, Best Buy, Fox Restaurant Concepts, Northern Tool + Equipment, CAVA, Darden Restaurants, Duluth Trading Co., and AMC Theaters. In addition to his tenant representation work, Jason supports the firm’s development business by helping identify and underwrite the 80 plus development projects to date. A Houston native, Jason graduated from Texas A&M University in 1994 and joined Wulfe & Co., a retail real estate consulting and development firm based in Houston, in 1995. He is a past president of X Team International, an alliance of 200 retail real estate advisors with expertise in more than 45 major markets throughout the U.S. and Canada, and holds the Certified Commercial Investment Institute (CCIM) designation. Jason is actively involved in the Houston community, and he serves on numerous business and nonprofit boards. He has served as the Chairman of the board of The Seed Company and on the Cadence Bank Advisory Board and is a past board member of the Gulf Coast Chapter of CCIM and Boys & Girls Country. When he isn’t in the office, Jason enjoys spending time with his wife and four girls—Lillian, Lizzie, Caroline, and Mia Grace. He is presently working on a Masters in Theology at Regent College in Vancouver. He is also passionate about serving in his church, loves to travel and spend time outdoors, and is an avid reader.
Ep. 1 - Unlocking the Secrets of Retail Tenant Rep with Jason Baker
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